Tourism Toronto is the official destination marketing organization for Toronto's tourism industry. The organization focuses on promoting and selling the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers. Officially operating as a not-for-profit agency, Tourism Toronto has over 1,200 members and is a partnership of public and private sectors. They provide a wealth of services so that travellers can plan a great Toronto experience tailored to their needs. The association also works closely with meeting planners and tour operators to ensure that the city exceeds their hosts, delegates and clients expectations.